AroMarketing

SCENT MARKETING

AroMarketingTM’s purpose is to modify the perception of your customers and to offer them a complete experience. According to several marketing studies and including our own surveys, customers linger longer in scented stores and are willing to spend more. By standing out this way, your customers will recognize you with their eyes closed.

BENEFITS

The sense of aroma is the first sense to have evolved and remains the strongest influence on the part of the brain responsible for memory, reflexes and emotions. Aromas bypass our reasoning capacity and captivate, repel, excite, invite, seduce, stimulate, refresh and relax. It is not surprising to note its importance in seduction. The use of perfumes and scents started with the first civilizations and has continuously been developed ever since.

The aromas we use at AroMarketingTM are based on essential oils extracted from plants, flowers, trees and fruits. Essential oils are flora’s rejuvenating, oxygen-producing and aseptic properties and thus they contribute to the purification of the air. These oils eliminate bad odors instead of masking them and destroy airborne bacteria, viruses and mould. For that reason, some hospitals use them to reduce the risks of infection and to reinforce their patients’ immune system.

VALUE FOR YOU

AroMarketingTM lets you choose or develop your preferred scent. The multiple applications of aromatization render it a proven investment, with benefits as much for your customers as for your employees. Customers subjected to aromatization linger longer in a store, browse through more products, spend more and are more inclined to impulse purchasing. Your scent will also create a durable impression on their memories and they will have a more positive association with your brand. Here are a few examples in different industries:

  • The ‘new car smell’ so peculiar to that type of product are in fact an aroma vaporized in new vehicles; it lasts 6 weeks
  • The Hilton Hotel in Las Vegas tested scents near their slot machines: their profits increased by 54%.
  • The use of a fresh baked bread smell in a grocery store in the United States tripled its bakery products sales.
  • A clinic used calming fragrances in a waiting room to reduce its cancellation rates.
  • Aromatization’s positive effects are tangible as well for your employees.
  • In Japan, the diffusion of lavender aroma during breaks reduced performance deterioration and the number of mistakes.

Yet, the application of any scent will not necessary produce the desired result: a study by Gueguen and Petr (2006) in a restaurant showed that if lavender scent increased the customers’ well-being, lemon had no such effect. AroMarketingTM’s experience will guide you in choosing or developing the appropriate aroma for your needs. We are able to link a quality scent to the desired effect and ensure the effectiveness of your investment.